Reclaiming certainty in a world of uncertainty
Whenever my father would buy a piece of real estate, he always knew that he would eventually sell it for a considerable sum of money, often insanely more than the purchase price. That is, he fixed in his mind a price for selling a property, even before he had purchased it. Moreover, my father was absolutely certain that he would one day sell the property at a specific price, for a specific amount of profit. Even more, he had a working hypothesis as to how his target price would be realized.
What was uncertain in my father’s equation was the timeframe of the sale. Very often, he didn’t know exactly when the property would sell or who would purchase it. Here again, he had a working hypothesis but ultimately the timing of a sale in real estate is unpredictable. “You can never time the market,” as equity investors so often say about the stock market.
Ayurveda Tips for Self Care
Our bodies are built for routine, according to Ayurveda. Being overweight; lacking the motivation to exercise; the desire to sleep excessively; and feeling heavy, sluggish and lazy are very often connected to an imbalance in the body, known as a "Kapha imbalance" (due to excessive Kapha).
Kapha is the water principle in Ayurveda. It is the energy humour that combines the elements of earth and water. It is the energy that causes heaviness, fluidity, liquidity, lubrication, secretions and bodily fluids. And the presence of Kapha in the body is heightened or most active between the hours of 6 am and 10 am, and between 6 pm and 10 pm, and during these hours it can be more difficult to exercise due to fatigue.
Top 5 Reasons You Feel Tired and How to Fix Them
Even after obtaining adequate rest, do you frequently feel exhausted? You're not by yourself. Millions of individuals all around the world experience fatigue, which is a frequent complaint. We'll look at the top 10 causes of fatigue in this post and offer evidence-based advice on how to naturally increase your energy.
1. Poor Sleep Quality
For your physical and emotional health, sleep is essential. You'll probably feel exhausted, irritated, and less productive during the day if you don't get enough good sleep. You can try these suggestions to get better quality sleep:
- Maintain a consistent sleeping routine, even on the weekends.
- Avoid consuming coffee, alcohol, and large meals just before night.
- Establish a relaxing sleeping environment by using a cool temperature, heavy drapes, and a firm mattress.
- Use relaxation techniques like deep breathing, meditation, or moderate yoga.
- Think about employing sleep aids like white noise machines, aromatherapy, or sleep-inducing medicines (with a doctor's advice)
Certainty is contagious. Certainty is good. My friend’s certainty in the benefits of an Ayurvedic detox has him itching to come back to India and trumped his uncertainty about travelling. But alas, what we cannot control is the timeframe and longevity of this pandemic. So in the meantime, we reinvent ourselves and perhaps even our business.

"So when my friend, in a state of doubt, asked me about the future of wellness hospitality, I mentioned to him the above certainties. His reply was, Do you think that I can come in September for a detox?” My reply was, “I don’t know. It all depends on when international flights resume."
Starting From Why
If we are in a stagnant business due to present economic conditions, then here are some key questions to ask:
- Why should we remain in business?
- Why should we remain in business?
- Why should we remain in business?
- Why should we remain in business?
- Why should we remain in business?
Notice that all of the above questions involve a ‘why’. Defining our ‘why’ is part of the entrepreneurial journey. Questioning yourself, revisiting our why and clarifying our beliefs is also periodically necessary, particularly when experiencing economic hardship. When we start from why, we are essentially plumbing for certainty in a world of uncertainty.
Plumbing for Certainty
In yoga, we are taught that the answers to life’s problems are not always to be found outside of ourselves but inside ourselves. From this principle, it follows that when we cannot find certainty on the external level, then we need to turn inward to ‘plumb’ for answers. Over the course of the lockdowns in India and subsequently, I have plumbed for answers to the above questions over and over again, so as to uncover and clarify for myself some key beliefs and certainties that I need in order to persevere in business.
For entrepreneur who are struggling psychologically with the present business environment and the impact of COVID, I believe there may be value in wrestling with the above questions and trying to answer them, then refining the answers, and then repeating the answers to oneself, over and over, until there is conviction and certainty. This practice helped me, and continues to help me, to reclaim much of the zeal, motivation, and determination that was destroyed when the lockdowns hit home in March 2020.

Law of Manifestation
Over the ages, there have been many seers, scholars, coaches and motivational speakers talk about the law of manifestation, each putting their own spin on it. For me, the law of manifestation is essentially this: that which is held in mind (good or bad) and repeated over and over (aloud or silently) tends to manifest.
Our thoughts are energy. And energy, when sufficiently amassed and channeled, ultimately gives rise to physical form. This is the law of manifestation in a nutshell.
In business, as I saw with my father, the key to manifestation is holding in mind with absolute certainty a vision of what we wish to manifest or bring into being. Every successful entrepreneur starts with a belief about something or in something, and then cultivates and fuels that belief with more and more certainty over time. Henry Ford, Andrew Carnegie, Steve Jobs, Elon Musk, and countless other billionaires have demonstrated this principle over the ages.
Plumbing Practices for the Soul
Just like the body needs a strong immune system to battle viruses and ward-off infection, so too the mind needs an immune system to counteract criticism, negativity, disbelief, and dispassion, whether these feelings are coming from others or, as is often the case, from one’s own mind. Reclaiming and cultivating our certainties, and stacking our certainties one upon the other, builds a barricade around our beliefs and the raison d’etre for one’s business. This is the notion of building a mental immune system.
Here is the set of plumbing practices or rituals that I have found helpful:
Meditation (every morning)
Contemplation Yoga (4-5 times a week)
Walking (at least 10,000 steps a day)
Reading (at least 10 to 15 minutes a day)
Listening (to inspirational podcasts, binaural beats, etc.)
Detoxing (using Ayurvedic techniques)
Energy Healing (using The Healing Code)
Sleeping (before 10 pm daily)
Prayer (morning and evening)
Not checking my phone when I wake up (for at least 1 hour)
So when my friend, in a state of doubt, asked me about the future of wellness hospitality, I mentioned to him the above certainties. His reply was, “Do you think that I can come in September for a detox?” My reply was, “I don’t know. It all depends on when international flights resume.”
Certainty is contagious. Certainty is good. My friend’s certainty in the benefits of an Ayurvedic detox has him itching to come back to India and trumped his uncertainty about travelling. But alas, what we cannot control is the timeframe and longevity of this pandemic. So in the meantime, we reinvent ourselves and perhaps even our business.
Above all else, we clarify and crystallize our certainties and hold them in mind to expedite their manifestation or materialization. From certainty, we build.
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